Joe Montgomery, BS, NSCA-CSCS, NASM-CES

Owner, Head Personal Trainer

Joe has nearly 20 years experience as a personal trainer. He created Industrial Strength Fitness with the goal of helping people of all ages and fitness levels achieve a healthier lifestyle.  Joe fought his own weight-loss battle for more than ten years, beginning in middle school.  Realizing that knowledge would be his best weapon, he attended UNC-Charlotte and earned a Bachelor of Science degree in Health Promotion and Kinesiology, graduating Summa Cum Laude.  Joe earned his Strength and Conditioning Specialist certification from the National Strength and Conditioning Association and his Personal Trainer certification from the National Academy of Sports Medicine.  Joe is a Master Personal Fitness Trainer through the IDEA Health and Fitness Association. He works with clients of all ages and fitness levels and specializes in functional conditioning and corrective exercise for seniors and orthopedic post-rehab clients.

Cece Meland, ACSM-CPT, MS

Personal Trainer

Cece has over 20 years of experience in the Health and Wellness field.  She graduated Summa Cum Laud in the Honors College at the University of Kentucky with a BS in Topical Field of Health and Human Studies. She also has a Master of Science in Health and Fitness Management.  After graduate school she worked as a Fitness Specialist in Cardiac Rehab and as a research analyst in the Exercise Physiology lab at the world renown Cooper Institute of Aerobics Research.  There, she fell in love with preventative medicine through nutrition, exercise, stress management, and overall wellness.  In practicing what she preached, she dove into teaching group exercise classes, leading one-on-one personal training sessions, and conducting seminars in Nutrition, Stress Management, and Smoking Cessation.


Personal Trainer

Franky’s love of helping others and living a healthy lifestyle prompted her to become a personal trainer. She is known for her challenging workouts that appeal to both youth and adult clients. She graduated from the National Personal Training Institute in 2006 and earned her Personal Fitness Trainer certification from the Aerobics and Fitness Association of America. Franky maintains a Certified Personal Trainer certification from the National Academy of Sports Medicine and is Level One FMS certified through Functional Movement Systems. Also, Franky is a TRX Certified Trainer and holds a Bachelor of Arts degree in Computer Science from UNC-Charlotte.

Holly Beebe, BS, LMBT, NASM-CPT, FMS 1

Licensed Massage & Bodywork Therapist, Lic # (NC#6930)

Holly believes regular massage is just one piece of the puzzle - that when massage is combined with a better diet, stretching and exercise, the effects are even better. Holly graduated first in her class from Southeastern Institute of Massage in Charlotte and studied at Life University College of Chiropractic from 2000-2002. She graduated Magna Cum Laude from UNCC with a BS in Exercise Science in 2013. 


With her certification in yoga and massage therapy, along with her education, Holly has set herself apart as a knowledgeable wellness practitioner. Her specialties and certifications include: Certified Medical Massage, Neuromuscular therapy, structural Integration techniques, Trigger point, myofascial release, PNF, Certified pre-natal, cupping therapy, sports massage, and Thai massage. 


Personal Trainer, CrossFit Level I


Joe has a Bachelor of Applied Arts (2007) and a Master of Business Administration (2009) from Central Michigan University. It was his passion for fitness, coaching and helping others, however, that led him to pursue a career as a personal trainer.

When asked what Joe likes most about personal training he’ll tell you it’s coaching and having the opportunity to be a part of how a client progresses, seeing them reach their goals, and ultimately live healthier and happier lives. For Joe, that’s what makes the job worthwhile and keeps him motivated to be the best personal trainer he can be.

With a background in various athletics, obstacle course racing, endurance training, CrossFit and coaching both youth and adults, Joe brings diverse experience and an ability to tailor his approach to any client, regardless of their goals or fitness level. If you train with Joe, you should expect a trainer who will both encourage and challenge you while holding you accountable to your commitments, all while having fun doing it!


Leslie Misenheimer, BSN, NASM-CPT
Yoga Alliance 200 RYT                                       
AEA certified Aquatic Instructor  

Leslie graduated from UNC Charlotte with a B.S. in Nursing. In 1996 she moved into the fitness industry with aquatics as her focus, due to her back issues and benefits she experienced in the water. Leslie received her Aquatic Exercise Association and ACE certifications and began her own personal training business. Leslie joined Joe at Industrial Strength 12 years ago and provides land and aquatic training. Leslie is certified through the Aquatic Therapy and Rehabilitation Institute and NASM. Two years ago, Leslie completed a 200 hr certification and was certified Yoga Alliance 200 RYT 200. Her journey has assisted her to help clients improve in total body, soul, and spirit wellness. She works with clients who have different physical challenges and varying degrees of fitness.

Melissa Wilson, BA, Balance Point Pilates, YMCA

Lead Pilates Instructor, Group Exercise Instructor

Melissa has been a Pilates Instructor since 2007, and she loves the mind-body connection, clarity of thought, and internal balance that Pilates creates. Melissa earned her Comprehensive Pilates Instructor certification through Balance Point Pilates Studio and is a Pilates Member Alliance Certified Teacher. She holds a Foundation of Group Exercise certification from YMCA of USA. Melissa earned a Bachelor of Arts degree in Child and Family Development from UNC-Charlotte.

Industrial Strength Fitness

Call to book a session:


(By Appointment Only):

Mon - Thurs 5:30 am - 8 pm 

Fri 5:30 am - noon

Located inside the

YWCA Central Carolinas:

3420 Park Road

Charlotte, NC 28209

Mailing Address:

PO Box 32512

Charlotte, NC 28232

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